The thicker the tiles, the better? Don't be fooled! Boasting about the thickness of ceramic tiles is purely malicious
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2024-09-14 15:20
The thicker the tiles, the better? Don't be fooled! Boasting about the thickness of ceramic tiles is purely malicious
September 13, 2024 Source: China Ceramic Network Editor in charge: Liu Sitao Read: 17680 25
Spreading rumors with one mouth, denying rumors and running away with a broken leg!
Recently, some ceramic companies have been shamelessly hyping up erroneous concepts such as "thicker tiles are better" and "thick tiles are conscientious products" in order to gain favor and grab orders in the market, misleading consumers.
However, the thicker the tiles, the better, and the quality of tiles is not directly related to their thickness. The quality of ceramic tiles cannot be judged by thickness, but by production standards and technical requirements, reflected in indicators such as flatness, water absorption, flexural strength, wear resistance, and stain resistance.
Thickness is not the determining factor for the quality of ceramic tiles, as long as it is suitable. Moreover, in order to meet the green development requirements of national energy conservation and emission reduction, the ceramic industry has been promoting "tile thinning" in recent years.
be careful! Ceramic tile thinning ≠ cutting corners. From the perspective of process technology, ceramic enterprises need to achieve tile thinning while ensuring quality, which involves upgrading production equipment, optimizing process flow, and improving quality management system. This requires a high investment in renovation and upgrading costs.
Therefore, in many cases, thin tiles require higher production technology and better quality than thick tiles. However, some ceramic companies have increased the thickness of each 800x800mm specification tile to over 10mm, increased the weight of each box of tiles to 45kg, and constantly boasted about the good quality of their thick tiles in order to suppress peers. Thin tiles are "cutting corners".
In fact, the ceramic market is relatively traditional, with most ceramic companies and brands positioned as mid to low end. Compared to top ceramic companies, they lack competitive advantages and sufficient strength to achieve tile thinning. Therefore, they increase the thickness and weight of tiles and package them as "selling points" for pseudo science popularization.
The most common misconception that consumers fall into when choosing ceramic tiles is that "thicker tiles are better". In recent years, with the popularization of associations, media, and industry professionals, most consumers have gradually emerged from such misconceptions.
Allowing the market's bad money to drive good money is harming consumers and damaging the industry. Nowadays, this "unhealthy trend" is once again attacking. Don't fall into the marketing trap of some malicious ceramic companies, be wary of vicious competition, correctly understand the thickness of ceramic tiles, and learn to distinguish the quality of ceramic tiles.
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